This ain’t no kids’ ice-cream

The success or failure of certain inventions is often unpredictable and sometimes the reason they rose or fell is way beyond my understanding of mass market consumption. Why is the shake weight still around? What is the reason behind the phenomenon of Candy Crush when there are literally dozens of other games that do the exact same thing? Why did it take so long for the Snuggy to become a thing? The collective consciousness of our culture can certainly influence the waxing and waning of devices regardless of if they’re useful or not.

With that I introduce to you what I consider to be the next great revolution in the culinary landscape: wine ice cream! Put down your adult sippy cups (another fantastic invention) and take note. I’m not talking about wine-flavored ice cream—what’s the fun in that?—I’m talking about an ice cream that not only tastes like a frosty cabernet but is also alcoholic. Score!

What took so long, world? Why is this just getting popular now? I could have been using this product, as I’m sure millions of others could’ve been, for years. Thankfully, Mercer’s Dairy has listened to the needs of the masses and taken a bold step in delivering the next best way to get a buzz on while watching Netflix.

The ice cream doesn’t seem to be some crappy blend of slush and artificial flavors that banks on the allure of alcohol to fly off the shelves. It actually looks like it could be good. Don’t believe me? Think I’m just trying to find a way to rationalize buying six pints at a time? Check out the list of awards it’s recently won:

  • 2011 Trends & Innovations Award
  • 2008 Wine Ice Cream World Taste Champion (Okay, so who knew there was even a contest?? Be honest here!)
  • 2007-2008 American Package Design Award
  • 2007 Winner of Best New Product

Not too shabby, huh? Give the Merlot, Chardonnay, Port, Zinfandel, Riesling, and Cabernet a whirl and let me know what you think. This could make you a superstar next Thanksgiving when you put a scoop of this on top of your aunt’s apple pie. Or it might just help you through those post break-up blues a little faster as you sob your way through a pint. Hmmm…I’m thinking it’s milkshake time myself!  Sorry, gotta go! Hey, hon! Where’s the blender!?

click for more info on wine ice-cream

click if you want to check it out yourself

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