Many Western women today don’t realize how easy they’ve got it. Think about it. Up until the 1960s, women were expected to get married, have children, and cater to their husbands, and that was pretty much it. That was their lot in life. Some may have worked “suitable” jobs, but once they got married of course they would quit and devote their lives to their family…which wouldn’t be a bad deal if it was a choice instead of a forced expectation. Women were looked down upon if they wore certain clothes, if they smoked, or if they swore. They were forcibly held back when they tried to achieve more with their lives.
Today, women wear all sorts of clothing, and they smoke and drink if they want to (gasp!). They also have satisfying careers in addition to having families, or instead of. Don’t even get me started on swearing.
But…of course barriers remain. I could talk about the “glass ceiling” at work, and how male supervisors who tell their employees what to do are obeyed as a matter of course, whereas women who do this are viewed as “bossy” (even by other women, by the way). Or how girls endure ridiculous dress codes at school thereby reinforcing the idea that a boy’s education is more important than their own. But that’s a rant for another time! I want to discuss something else.
I just saw this on Facebook, and it has me shaking my head. It’s an ad for a weight loss drink. Maybe it works. Probably doesn’t. I don’t really care. My eye only caught the headline.
My husband said, “Do something about this or I can’t stay.”
The “this” being the woman’s excess weight.
And just what is this ad implying? That if your husband – who probably has his own beer belly which he thinks nothing of – doesn’t want you to be overweight, then by God and by Golly, you’d better lose weight!
Does this sort of “threat” advertising really work? Well, it must…otherwise “they” wouldn’t do it. It’s what advertising folks do, after all, it’s their job, it’s what they get paid the big bucks to do – work to create doubt and even fear in people so that they’ll buy the weight loss products, or the makeup, or this, or that…
Honestly, my first reaction when seeing this ad was WTF?
I mean really, do women still put up with this from their husbands or boyfriends in this day and age? I’d tell mine to go to hell! Well…maybe that’s why I’m not still married. Could explain a lot.
Now, my issue isn’t with the pros and cons of weight loss – I’m most definitely not into fat shaming and I believe everyone should have the peace to live their own life without others judging them. Be healthy, be happy, be yourself. It’s not up to me – or anyone else, least of all an advertising company – to tell you how to live your life.
The thing is, if you are going to try to sell a weight loss product, is this ad the best way to do it? I just want to know what the stats are on this particular marketing technique.
Personally, even if this stuff actually worked like a charm, which I highly doubt, I’d be more apt to tell any woman reading this ad that if that’s what her husband thinks, she should tell him off instead of ordering this godsend of a diet drink!
I was glad to see I wasn’t alone in my reaction, by the way. Most of the comments under the advertisement were of the same mind as me. It was nice to have company as I sat there rubbing my temples and muttering under my breath.
So, yeah. Maybe someone needs do these Ad Guys a favor and let them know we’re not chattel anymore. That would be good.