So. I got an email from Etsy today. You might not think this about me, but I love Etsy. However, this latest email had me questioning…myself, not them. Specifically, I had issues with the subject line. In this particular case, issues = confusion.
The subject line was: Start Double Tapping.
Now, as it turns out, what they meant was “double clicking” on the photo links, or in other words, buying stuff.
What yours truly took away from that subject line: Get ready for the zombie apocalypse. I’m not sure what that says about me.