During the trying times we find ourselves in, I find myself dreaming of doing things that were once so commonplace. I look forward to going to the movies again, for example. I eagerly await the day that I can go to a live concert. And oh, what a day it will be when we can dine at our favorite restaurants again! When the dust has settled, a nice dinner in the spiffy part of the city will be the first order of business.
There’s nothing quite like a dinner out on the town. The anticipation of the evening, the elegant clothes, the ambiance of the restaurant, the tiny portions – wait, the tiny portions? Maybe that’s not exactly a highlight. Come to think of it, the elf-size portions are the worst part. Why are we paying exorbitant amounts of money for such teeny scoops of food on oversized plates? That’s why I prefer the taco truck at the park … good food and lots of it.
Some of these Michelin Star restaurants are really giving folks the run-around with their menu. First of all, they’re serving people fish eggs on crackers and charging $125 per plate. What the hell? And people willingly order this dish, night after night. It’s amazing to me. Not to mention, it’s highway robbery. I mean, these patrons do know it’s fish eggs, right? I find that hard to believe since they eat it with such relish. Well, maybe not relish, but they do seem to enjoy it. Seriously though, I’d bet good money that a lot of them only order fish eggs to give the impression of being aristocratic – just to fit in with the crowd around them.
If only there were a way to conduct a social experiment and put these guests to the test. Invite them to the grand opening of a high-end restaurant but serve them low-end dishes, at premium prices, of course. With enough fluffy words and high enough prices, I’m sure we could convince people to pay top dollar for not-so-top-dollar meals.
That’s it! That’s my next business venture! I’m going to open a restaurant and call it “Paradox,” serving a high-class atmosphere with low-class cuisine. We’ll tell everyone that the most exotic ingredients are being used to create the unique dishes at sky-high prices. People will eat it up – literally.
Now, what dishes to serve… Mac n’ Cheese will become “Pasta du Fromage.” Peanut Butter and Jelly is now “Blitzed Nuts and Lingonberry Compote Crostini.” And “Crumbled Japanese Kobe Beef and Pasta with a Creamy Mushroom Sauce” is, you guessed it, Hamburger Helper. It’s perfect! And can you imagine the profit margins?
Sure, the guests who dine at the restaurant may tilt their heads and say, “Hmm, this seems familiar,” but do you think they would speak up about it? Absolutely not! They would never shatter the illusion of their posh lifestyle, especially in the presence of their posh peers. They would never risk upsetting the ostentatious status quo.
So many people pay for bragging rights rather than the product. What do I mean? People would rather pay for the overpriced tuna casserole at my new restaurant and post about their experience on social media than potentially miss out on the latest craze. They pay through the nose to make sure they stay a card-carrying member of the “in” crowd and experience the finer things in life. The thing is, they don’t fully enjoy the finer things (remember… fish eggs); they just want them because their peers do. They have FOMO – Fear of Missing Out, and it’s an expensive condition to have.
This sad truth makes me wonder if our “follow the crowd” instincts as humans are even meant for survival anymore. To me, it seems that our current culture takes advantage of it, and rather than benefiting us, it leads us to a place of nonsense – full of fish eggs and empty wallets.