Have you been to the stores lately? Have you!? It was bad enough when the stores were putting out their Halloween candy in July. July, people. But now, now our treasured holidays of Halloween, Thanksgiving, and Christmas are being merged into one mega-holiday season. I don’t know if this phenomenon has hit your area yet, but in my town the stores have Halloween, Thanksgiving, and Christmas decorations in adjacent aisles. Really retailers? Just why?
There can be only answer: money. Retail stores will do 30% of their annual business during the “Christmas Season.” It makes sense to make the Christmas Season last for almost 70 days. Even though the habit is being dialed back, many large retailers are now even open on Thanksgiving Day, denying their employees anything to be thankful for except overtime pay…and even that is not a guarantee given the existence of sneaky Scrooge-like scheduling gurus.
In a stroke of extreme irony, stores now have mega-sales on what is now known as Black Friday; the day after Thanksgiving. People wait in line all night to be among the first to buy something, anything that is on sale. On Thursday they give thanks for what they have, on Friday they are savagely punching and fighting people to get an X-Box or flat screen TV. Finishing off the Thanksgiving weekend is White Monday. This is the online shopper’s day to stay planted in front of a computer searching for audacious online deals. Using this logic, I expect to see Magenta Tuesday for people to have their own Holiday Garage Sales.
Although, I will interject here – one of my favorite concepts is Giving Tuesday. Giving Tuesday is the Tuesday after Thanksgiving and is a day of actual GIVING – to charities big and small…so Magenta Tuesday better back the hell off.
I don’t want to sound curmudgeonly, but I really feel that the flattening of the traditional holiday “spikes” turns the last quarter of the year into an amorphous blob of festive displays, shopping guilt, jammed mall parking lots, and a false fear that I might forget to buy a gift for someone.
Someone somewhere is bound to capitalize on this frenzied commercialism by inventing color-coded bins for us to stash our stashes of gifts and decorations: Orange and Black for Halloween; Brown and Orange for Thanksgiving; and of course, Red and Green for Christmas. This will allow us to keep order in our frenetic final days of the year. Sheesh, I can feel the stress coming on already.
Of course, this begs the question, “When will the madness end?” I don’t want to be forced to buy a brown bin with leaf decor for all the Autumnal Equinox goodies, or a pink bin with red hearts for all my Valentine’s Day gifts.
Am I being unreasonable? I just want to focus on Halloween until it’s time to focus on Thanksgiving. When that’s over, I can set my sights on getting into the Christmas Spirit.