Importance of Spell Check

So, this corner mart is in my hometown. Not far from the house where I grew up actually.  I’m just so proud of my old neighborhood and what it’s become. Now I’m not normally one to go around policing everyone’s spelling or grammar, but seriously!? Come on people, get your act together. The sign’s been there at least two years. All I can think of is this: Has no one brought it to the store owner’s attention? Surely there are less socially awkward people than me out there who are brave enough to come forward and let him or her know. Or is it a purposeful thing? Is it some kind of secret code? And if it is, for what exactly? Bad spellers anonymous?

As it is, every time my daughter and I visit my parents, we point to it and smile, our individual, internal spell checkers on alert and for some reason, amused.